swapps analytics

a free tool from swapps — for our clients and anyone serious about their site

One read across Analytics, Tag Manager and Search Console.For the websites you actually own.

Stop hopping between three Google tabs. Connect your accounts, pick a site, get a single business-level read and a ranked to-do list — in one place. AI explains what's moving and what to fix this week.

100% free · no card required · read-only on your Google data

how it works

Three connected accounts. One read.

1 · Connect

One Google consent — read-only on Analytics, Search Console and Tag Manager. We never see other users' data.

2 · Map your sites

Auto-detected GA4 properties, GTM containers and Search Console sites — already matched to each domain. One click adds a site.

3 · Read & act

KPI deltas vs the previous period. AI report with a ranked to-do list you can skip, start, comment on, and complete.

the dashboard

Your headline number on top. Always.

Conversions, conversion rate, sessions, search clicks — with ▲/▼ vs the previous period. No mystery, no vanity metrics.

Overview dashboard with KPIs and a summary of the data report and AI analysis

insight to action

Read the data. Then do something about it.

AI analysis page with headline read, what's working, what's hurting, and quick wins
AI analysisHeadline read, what's working, what's hurting the business, quick SEO wins, cross-source signals, tracking hygiene.
Tasks page grouping recommendations by status: suggested, in progress, done, skipped
TasksEvery recommendation becomes a to-do: skip, start, comment, ask the AI for help, and mark complete.

the data report

One grid, every source.

Channel mix and conversion rates from GA4. Top queries and CTR opportunities from Search Console. GTM configuration health. Tied together by your domain, framed against your previous period.

Data report with channel breakdown, audience splits, and SEO opportunities

on your phone too

Check your numbers on the train. Or sitting on the couch.

Mobile drawer with the sidebar tucked behind a hamburger, charts stacked one per column, tap-friendly. Same data, smaller hands.

privacy

Your data stays yours.

Per-user OAuth

Every API call to Google is made with your own grant. There is no shared service account.

Read-only scopes

We request analytics.readonly, webmasters.readonly and tagmanager.readonly. Nothing in your Google products is modified.

Encrypted & revocable

Refresh tokens stored encrypted (AES-GCM). Revoke our access any time from your Google account.

don't have a site yet?

Build it with Swapps.

We've been building websites and software for businesses since 2009. From a one-pager to a full e-commerce or SaaS product, our team handles design, build and launch — and you walk away with a site you can grow.

get a quote from Swapps →see swapps.com

ready?

Get a read of your site this week.

One form, one Google consent, and you're looking at a real dashboard.

Get free access →